1. Introduction

Lookly ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered fashion shopping platform.

2. Information We Collect

2.1 Personal Information

We collect information you provide directly:

Name, email address, and phone number
Account credentials and profile information
Payment information (processed securely through third-party providers)
Communication preferences

2.2 Wardrobe Data

To provide AI styling services, we collect:

Photos of your wardrobe items
Clothing metadata (colors, styles, categories)
Outfit preferences and style history

Important: Your wardrobe photos are processed locally on your device when possible. We only store processed data necessary for styling recommendations.

2.3 Usage Data

We automatically collect:

Device information (type, operating system, browser)
Usage patterns and feature interactions
IP address and location data (city-level, for service optimization)
Cookies and similar tracking technologies

2.4 Third-Party Retailer Data

When you make purchases through our platform, we may receive transaction data from retailers (Myntra, Ajio, Flipkart) to track purchases and provide better recommendations.

3. How We Use Your Information

We use collected information to:

Provide AI styling recommendations and virtual try-on services
Process and digitize your wardrobe
Facilitate purchases through third-party retailers
Send transactional emails and service updates
Improve our AI models and platform functionality
Prevent fraud and ensure platform security
Comply with legal obligations
Send marketing communications (with your consent)

4. Data Processing and Storage

Local Processing: Where possible, wardrobe photos are processed on your device to minimize data transmission and maximize privacy.

Cloud Storage: Processed wardrobe data and account information are stored securely on servers located in India, in compliance with Indian data protection regulations.

Data Retention: We retain your data for as long as your account is active or as needed to provide services. You can request deletion at any time.

5. Data Sharing and Disclosure

We do not sell your personal information. We may share data with:

5.1 Third-Party Retailers

When you make a purchase, necessary information is shared with the retailer (Myntra, Ajio, Flipkart) to complete the transaction.

5.2 Service Providers

We share data with trusted service providers who:

Host our platform and data
Process payments
Send emails and notifications
Provide analytics and AI model improvements

All service providers are contractually bound to protect your data.

5.3 Anonymized Data

We may share anonymized, aggregated data (that cannot identify you) for research, analytics, and improving fashion AI technology.

5.4 Legal Requirements

We may disclose information if required by law, court order, or to protect our rights, property, or safety.

6. Your Privacy Rights

You have the right to:

Access: Request a copy of your personal data
Correction: Update or correct inaccurate information
Deletion: Request deletion of your account and data
Portability: Export your wardrobe data
Opt-out: Unsubscribe from marketing communications
Withdraw Consent: Revoke consent for data processing

To exercise these rights, contact us at founder@lookly.co.in or through your account settings.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Remember your preferences and login status
Analyze platform usage and improve services
Provide personalized recommendations
Track affiliate purchases

You can control cookies through your browser settings, though this may affect platform functionality.

8. Data Security

We implement industry-standard security measures to protect your data:

Encryption of data in transit (HTTPS/TLS)
Encryption of sensitive data at rest
Secure authentication and access controls
Regular security audits and updates
Limited access to personal data on a need-to-know basis

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

9. Children's Privacy

Lookly is not intended for users under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.

10. International Data Transfers

Your data is primarily stored and processed in India. If we transfer data outside India, we ensure appropriate safeguards are in place to protect your privacy rights.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or platform notification. Your continued use after changes constitutes acceptance of the updated policy.

12. Contact Us

For questions, concerns, or to exercise your privacy rights, contact us:

Email: founder@lookly.co.in
Website: www.lookly.com
Address: [Your Company Address], India

We will respond to your request within 30 days as required by applicable data protection laws.

13. Compliance

This Privacy Policy complies with:

Information Technology Act, 2000 (India)
Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
Digital Personal Data Protection Act, 2023 (when applicable)